Why CMS heavy websites aren’t advisable for mobile devices
in July 2018, Google launched an algorithm change that made bloated CMS heavy websites too difficult to rank well on Google’s speed test. Because of this, HTML content delivery is the best choice for delivering top speeds to mobile browsers that are not on a WiFi connection.
Why is page speed so important?
Before we can reveal why you should consider an HTML website to speed up your website’s performance, we first need to establish why page speed is so critical. Of course, the main reason is that a slow website can cause a viewer to become disillusioned and frustrated with your website. This is one of the main reasons for high bounce rates.
Every second counts when it comes to page load speed. There have been a number of different studies that have shown that for every second your website takes to load; your page abandonment percentage will increase.
It is also important to recognize that mobile internet users expect a browsing experience that is identical to what they get on their mobile phones, and this relates to speed as well.
According to research, the vast majority of mobile phone users are willing to wait between six and ten seconds for a page to load on a mobile phone. Furthermore, 73 percent of mobile users have stated that they have encountered a website that took too long to load. This is definitely a big problem for a lot of mobile users today.
Increasing your page load speed
Google provides a speed test online, which enables you to determine how quickly the pages on your website load. This will help you to determine whether your website is operating optimally or not.
There are many different ways you can boost your website’s page load speed. As mentioned, CMS heavy websites, with WordPress being a prime example, are not suitable when it comes to ensuring your website operates quickly enough. Therefore, moving to HTML would be the most obvious change to consider making.
Aside from this, there are a number of other steps that you should consider making. This includes utilizing tools for GZIP compression, utilizing caches, and saving your scripts and CSS as external files. You also need to make sure that all of your images and digital files are optimized as well. Make sure you keep working on this too; it is not a one-time thing. You need to continually test your website speed, and continually make improvements.
All things considered, there is no denying that site speed plays a critical role when it comes to your website’s performance and SEO ranking today. An HTML website is certainly the preferred choice over an CMS website in light of the most recent algorithm change. If you would like more information about this form of custom web design Hendersonville TN, please do not hesitate to get in touch and we would be more than happy to help.