SEO – Search Engine Optimization – refers to the process of ensuring a website can be found in search engines (Google) for search terms (phrases or keywords) that are relevant to what the website is marketing.
Whether you're in need of a new website, a consistent flow of new customers with Google Search Ads (PPC), higher rankings on Google (SEO) or a Reputation Management system, we're here to present options and solve problems.
SEO Marketing Agency For Hendersonville & Nashville TN
Consumers use the search engines to conduct their searches for products or services they are searching for. To come up in those search results (SERPS) you need to employ an intelligent and well thought out search engine optimization strategy. Hwy65 offers reputable search engine optimization services, located in Hendersonville TN. We assist your business by driving new customers to your website through on page and off page improvements.
By reworking the meta data, and analyzing your text and alt text with our advanced SEO software, we achieve higher ranking results, thus sending more visitors to your website and business. Designing your website with SEO in mind, is always the best strategy, and will save time & money in the long run.
For every search performed on Google, the search engine scans tens of millions of websites to find the most relevant content to deliver you. This is done in fractions of seconds, so to make it easy for Google to pick your website, all on-page elements must be perfect. Updating on-page and off-page SEO elements such as content, meta tags, alt text, coding, etc will make your website more favorable to google in the search results which results in higher rankings.
The professionals at Hwy65 have been SEO masters for over 15 years, and have ranked websites at the top of the most competitive keywords on the internet. Client consulting is essential for us to gain an in depth understanding of your short and long term goals, which will mold the optimization strategy we employ.
SEO success is not a fast process and must be thought of as a marketing arm that continues year after year. Google doesn’t instantly reward websites because they start doing SEO, you have to prove to the search engine that you are here to stay, and not simply trying to game the system for a temporary higher listing in the SERPS.
Long term SEO strategies will benefit your business for many years in the future. As Google gains trust in your website content, on & off-page SEO practices, it will begin to rank your website for searches you didn’t even think of ranking for.
We say around here, that SEO is nothing more than Google food – give it what it wants and keep it coming back for more.
To learn more about how Hwy65 can boost your SEO rankings, give us a call today (615) 787-7800
Breaking Google Local & Organic SEO Down
Organic SEO refers to the methods used to obtain a high ranking on the search engines algorithm-driven results page (SERPs). It is considered Organic, because like organisms, this process is meant to grow and adapt over time. SEO is a process not an instance. Properly optimizing a webpage with relevant content, keywords, and backlinks is the foundation of proper Organic SEO Practices. SEO demands content marketing…. this consists of top-notch relevant content. Content is King. When you optimize your webpages, your website reaches higher visibility when people search keywords associated with your products or services.
Local SEO is incredibly effective in marketing your local business. In addition to content and keywords, Local SEO also requires proper citations, and website “localization” including visibility on Google Maps and obtaining a Google My Business profile.
The times of flipping through the Yellow Pages when you need a service has long been over.
Some interesting stats:
- 96% of PC owners conduct local searches
- 46% of all Google searches have a local intent
- 64% of local customers use search engines and directories as their main way to find local businesses
- 50% of local mobile searchers look for business information
- 78% of local searches result in on offline purchase
By using local search tactics, you can better position your business and promote what you have to offer to local customers when they are searching for your type of business. You must be visible when they need your service or product. Not to mention, more people use their mobile devices to find local businesses while they are the go.